But an unbiased look at your product is a must before approaching any store. It’s sometimes tough for an inventor to be objective about her creation - of course you think it’s the best idea since the iPod. If you can’t find anything specific, email the retailer at their general “info” address and very briefly ask for retailer guidelines.īe prepared to thoroughly discuss the features & benefits of your product, how it is better or different than similar products on the market and why a retailer would want to carry it. Once on the retail websites, it sometimes takes some digging around to find information about their retail guidelines-look for things like “product submission” or “for retailers”. Learn everything you can about the store-what is their niche? Who is their customer, a bargain shopper or an upscale trendsetter? What’s their “specialty”, customer service or huge selection? Then, compile a list of stores you’d like to approach and go directly to those websites. Know which retailers would even carry a product like yours - the best way to do this is to Google some competitive products and see which stores come up in the search. Know everything about them, their customer, their service, their standards, their pricing, their locations, their preferred communication method (email or phone), etc. So just how do you take your concept to your consumer and get your product in stores? Read on for what I call the “Retail Details”. You’ve been through sketches, patterns, prototypes, samples, more prototypes, more samples and finally, the finished product. Like most mom entrepreneurs, you’ve spent months, maybe even years turning your idea into a real, shelf-ready creation. So many of you write in looking for advice on how to get your product in stores.
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